-
Reach out!
Other stuff
Tag Archives: fashion industry buffs
Marketing your fashion brand online
If you want to get by in the highly competitive modern fashion world, you have to be online. If you want to be successful, you have to give your all to online marketing. This is the key to getting noticed by the big name critics, buyers, fashion houses and customers alike. How you market your brand will depend on your individual style and the particular people you’re most keen to reach, but there are certain basics that everybody needs to get right.
The basics of online marketing
Online marketing starts with your website: it’s your front office, the center of your online activities and the point towards which all your activity elsewhere should point. Make sure it looks good and functions well, regardless of the device people are using to access it.
Alongside your website, you’ll need a Facebook page, which you should update at least daily – three to four times a day for maximum impact. You’ll also need to be active on other social media. Twitter is good for reach, but in order to show off your designs, you should be using visual media outlets such as Instagram and Pinterest.
Building up your online presence
Once you’ve got the basics down, you can look at ways to beef up your online presence. One very effective way to show off your work is to make short videos – catwalk shows, for instance, films of your team at work or mini adverts – which you can distribute via YouTube and Vimeo. You can also try promoting your work through apps. The trick is to provide a useful, fashion-relevant facility for users so that they’ll check these often and think of your brand when they do.
What the professionals say
If you check out Bob Parsons Godaddy on WSJ, you’ll see that he sets a lot of stock in measuring the productivity of your different activities and learning from this. As someone who has made billions trading online, he knows what he’s talking about, and when it comes to marketing your fashion brand, you should be collecting information wherever you can so that you can determine which approaches are connecting most effectively with your customers. There’s no one size fits all solution to this kind of marketing, so it’s up to you to design your own based on this kind of feedback.
Mixing sales and marketing
If you’re selling clothes, bags, footwear or accessories online, you can combine this with your marketing. Even if you have your own online store, placing some items on eBay can do a lot to get your brand name out there, especially as you can associate it directly with other keywords and categories, helping you to target it at the right demographic. Invest in professional quality photography and get your best work out there. Don’t forget to tell the story of your brand alongside your designs, helping people to identify with who you are and what you’re doing.
Using these techniques, you can do a lot to boost your online presence and give your brand worldwide visibility.
Posted in fashion industry buffs
Tagged fashion industry buffs, marketing
Comments Off on Marketing your fashion brand online
Key Benefits Of Women’s Clothing Wholesale Venture
Women and fashion go hand and in hand. Most of us would agree that they possess high sales value in the market. The B2B sectors, since the last many years have targeted the women’s clothing wholesale. There are many key advantages of starting a women’s wholesale apparel store. Let us have a look.
CUSTOMER ROI
This is one of the most crucial points of running the women’s apparel business. There are sales programs that lay heavy emphasis on customer’s return on investment. In this trade business, the financial aspect would be tough to handle. Every buck that your customer invests would directly count in the sales profits and monetary gains.
LUCRATIVE VENTURE
Setting up a women’s wholesale clothing is indeed quite profitable. You have to decide what kind of clothes you wish to sell. Most probably, you will focus on the specific genre as in nightwears, party clothes casual wears, designer jeans, blazers, etc.Moreover, your target would be niche. Selecting a younger age group of twenty to thirty- five would get the average in your profit margin. Browse through the diverse clothing franchises of women by referring to various websites. At the end, decide if you want to sell the high-end clothing or discounted apparels.
BUYER CONNECTION
Wholesalers and buyers are invariably connected. For the business-to-business companies the process of sales and marketing are interlinked. To run a successful wholesale venture in women’s clothing wholesale, you need to create a strong bond with the buyers. Thriving wholesalers make a plan out of their resources, and mark their presence in the industry. It is an expensive step, but it would increase your industrial reputation and your profit margin.
This business would broaden your horizons. You would explore the ever-changing fashion trends related to women’s attire. As you have targeted the age factor and the type of women, it will give you an opportunity of enlarging your possibilities of creating diverse designs.
Refrain from making the industry analysis mistake. Present your startup in an accurate fashion in the industrial context.
GIVE WHAT THEY WANT
Women’s clothing wholesale includes diverse patterns and shapes. Their offers are also quite huge. Therefore, you need to know your target audience and focus on their needs. Women generally prefer designer wears, but there are also the ones who do not like to spend money on such attires. Giving the customer what he wants would win you a marked increase in the profit margin. It applies to all businesses even in women’s clothing.
BUILD & PROMOTE YOUR BRAND
If you are just entering into this industry, you will have the chance to create and promote your merchandise. The contract deals between the manufacturers and the buyers would include this point. The consumer would not see the manufacturer’s role but the wholesaler would remain prominent in his eyes.
INDUSTRIAL LEARNINGS
As a wholesaler, you will have to erase the boundaries between you and the actual resource of merchandise. You would get to know more about the product by building a close proximity with the functions of the industry. The business would let you explore the supply chain details, the lowest prices and workings of other companies. You will learn these tactics with a bit of observation skills and being perceptive. There is a difference between ordering your products from more than one supplier and putting down the offer of an inefficient supplier, for a better one. These leading market tactics would gradually develop your wholesale business for good.
Daniel Clark owns a women’s apparel store. He likes to write articles on women’s fashion. Here, he gives information on women’s clothing wholesale business and its salient benefits.
Posted in fashion industry buffs
Tagged branding, fashion industry buffs, venture capital
Comments Off on Key Benefits Of Women’s Clothing Wholesale Venture
Fashion Industry Trends - The Rise of the Online Video
Fashion brands have long been about exclusivity and being unattainable, but with the rise on an online market, especially with customers now wanting access to their favorite brands and goods over the Internet, fashion brands have been increasingly turning to online video as a way to communicate with a wider and more diverse audience. With online marketing and promotion tools for videos, even the smallest fashion brands can gain exposure.
The days of fashion brands not having an online presence is over: they have realized that in order to really capitalize on the Internet generation and the influence they have in the market, brands need to make their products and ideas more accessible and the best way to communicate their brand identity is through the Internet. Videos, in combination with a social media presence, are a great way to communicate with existing customers in a new way as well as reaching a new audience.
Posted in fashion industry buffs
Tagged branding, fashion industry buffs, video
Comments Off on Fashion Industry Trends - The Rise of the Online Video
Fashion Industry Report - Drug Use Continues
The fashion industry is a high-pressure, high-stress environment that places extreme
focus on a woman’s appearance. Most models must maintain a size between 0 and 2 to
obtain work in the high fashion world. This drives many models to use alternative and
unhealthy methods to lose weight, including prescription drugs and street drugs to stay
thin.
Models often use a variety of drugs to maintain their thin frames. Drug stimulants and
other medications that suppress the appetite are the most common. Models will take
colonics, laxatives, multiple diet pills, prescription medications that suppress the appetite
or increase thyroid function, Adderall, cigarettes, cocaine, and even heroin.
Posted in fashion industry buffs
Tagged drug abuse, fashion industry buffs, kate moss, models, naomi campbell
Comments Off on Fashion Industry Report - Drug Use Continues
Men’s Fashion Musings - Challenges Within the Fashion Industry
For menswear.
The fashion industry is seen as a completely glamorous industry. All fashion models have to do is stand around in designer clothes and have their picture taken or walk a runway. However, there is much more to the fashion industry that meets the eye. There are many challenges that fashion models face in the industry, from eating disorders, to drug dependence, and many other issues. Overcoming these challenges can be difficult for many in the fashion industry, which is one of the reason why so few people make it big in the world of fashion.
Posted in menswear
Tagged editorial, fashion industry buffs, men's fashion, models
Comments Off on Men’s Fashion Musings - Challenges Within the Fashion Industry
