Women’s Fashion Trends – The CIR and Cosmetics

Most people keep track of what they eat and how their food is produced because they’re invested in what goes into their bodies. But what about the things you put ON your body? (Or even on the bodies realistic female mannequins?)

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As the founder of the brand, Bite Beauty, Susanne Langmuir’s guiding philosophy is, “You eat what you put on your lips, so your lipstick should be good for you”. Launched in 2011, Bite’s products are made with all natural, food grade ingredients and come in a rainbow of colors. These lipsticks aren’t just visually intoxicating though—each tube contains 5 glasses worth of resveratrol, an antioxidant found in red wine that prevents aging.

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The quality of Bite lipsticks is comparable to well-established brands like NARS but the real reason behind the hype over this newcomer can be better understood within the history and context of the cosmetic industry itself:

Although the Food and Drug Administration has technically overseen the cosmetics industry since 1938, the agency has no authority to require pre-market testing of the chemicals used in personal care products.

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Personal care products include items such as shampoo, shaving cream, lotion, makeup, and perfume. Manufacturers of these goods are expected to self-regulate though the Cosmetic Ingredient Review (CIR)—which claims to be an unbiased and independent agency (It’s funded by the Cosmetic, Toiletry, and Fragrance Association. Make of that what you will).

However, over the past three decades, the CIR has assessed less than 11% of the 10,500 listed ingredients that are commonly found in U.S. cosmetics (according to the Environmental Working Group). On top of that, companies are not bound to the CIR’s recommendations and manufacturers are not required to report cosmetics-related injuries to the FDA, or any other regulatory agency.

That’s why it’s so great to see a successful young brand like Bite Beauty hold themselves accountable and succeed in a competitive market. Their products are hand-made locally (at their headquarters in Toronto) in small batches. And just when you thought it couldn’t get any better…Bite lipsticks are certified as gluten-free under Canadian and US FDA regulations.

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