Fashion is about personal interpretation and the need to make a statement through the use of clothes and accessories. Celebrities are becoming far more outlandish in terms of the clothes they wear and the way in which they present themselves. There is strong competition, particularly within the music industry and the need to be prominent is overwhelming as it is the very basis of a music career. Artists such as Rihanna and Beyoncé are known for having their very own sense of style, which incorporates high fashion with their own take on what style is.
However, in recent years there has been a new breed of pop star created, one that is truly unique and that uses superb marketing ploys to build a legion of fans to maintain a longer shelf life. Lady Gaga is the perfect example of this, she stormed the charts overnight and has since become the perfect modern pop star leading to a barrage of copy cats that try to emulate her success with their edgy pop music and shocking fashion choices that not only secure their place in the media but in the hearts of their fans.