Online Shopping vs. Traditional Shopping?

In these tough economic times, fashion lovers are faced with a tough task: finding the very best deals on the items that they want to buy. For many, looking good is not just a vain consideration, but it’s part of who they are and what they do on a day-to-day basis. Developments in technology mean that we can make purchases at the click of a button, and this is undoubtedly very convenient. But is it the best option when it comes to saving cash? Here, we’ll take a look at the factors that come into play.


Firstly, let’s consider supply and demand. The basic rules of economics mean that when something is readily available, the prices will plummet through an effort by retailers to make the sale. As the online marketplace becomes saturated with clothing suppliers, they’re becoming more and more competitive, and as a result, are keen to offer low prices. On the high street, there simply isn’t the amount of competition. Yes, there might be several other shops, but a quick internet search will often bring up hundreds of thousands of options. Looking at the big picture though, online and department stores are actually in competition with each other. As prices drop online, bricks and mortar stores need to keep up. In many cases, you’ll find that because of this, prices remain fairly similar.

So, what about seasonal sales? Well, again, they happen in both. Whereas Christmas and summer sales used to be the norm, online and department stores now have more regular sales throughout the year. It’s just a case of keeping your eye on your favourite brands and looking for the best deals.

Next up, there’s the issue of delivery charges. When buying online, you’ll usually have to pay a couple of pounds to have the items sent to your address. Often though, this price will be waived as part of a promotion, or when you spend over a certain amount. Still though, even if you do have to pay, remember that a trip to your local department store will cost in terms of petrol or bus fare. In this respect, it’s pretty much a tie between the two options, even for something slightly rare as Ben Sherman brogue shoes.

All things considered, it’s fair to say that there’s no definitive answer. Bargains can be found both online and in-store, and it’s a case of shopping around for the very best prices. If you’re looking for a blazer, for example, it’s impossible to say where will be cheaper. As a savvy shopper, it’s wise to shop around and always do your homework before making a purchase.

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