If you want to get by in the highly competitive modern fashion world, you have to be online. If you want to be successful, you have to give your all to online marketing. This is the key to getting noticed by the big name critics, buyers, fashion houses and customers alike. How you market your brand will depend on your individual style and the particular people you’re most keen to reach, but there are certain basics that everybody needs to get right.
The basics of online marketing
Online marketing starts with your website: it’s your front office, the center of your online activities and the point towards which all your activity elsewhere should point. Make sure it looks good and functions well, regardless of the device people are using to access it.
Alongside your website, you’ll need a Facebook page, which you should update at least daily – three to four times a day for maximum impact. You’ll also need to be active on other social media. Twitter is good for reach, but in order to show off your designs, you should be using visual media outlets such as Instagram and Pinterest.
Building up your online presence
Once you’ve got the basics down, you can look at ways to beef up your online presence. One very effective way to show off your work is to make short videos – catwalk shows, for instance, films of your team at work or mini adverts – which you can distribute via YouTube and Vimeo. You can also try promoting your work through apps. The trick is to provide a useful, fashion-relevant facility for users so that they’ll check these often and think of your brand when they do.
What the professionals say
If you check out Bob Parsons Godaddy on WSJ, you’ll see that he sets a lot of stock in measuring the productivity of your different activities and learning from this. As someone who has made billions trading online, he knows what he’s talking about, and when it comes to marketing your fashion brand, you should be collecting information wherever you can so that you can determine which approaches are connecting most effectively with your customers. There’s no one size fits all solution to this kind of marketing, so it’s up to you to design your own based on this kind of feedback.
Mixing sales and marketing
If you’re selling clothes, bags, footwear or accessories online, you can combine this with your marketing. Even if you have your own online store, placing some items on eBay can do a lot to get your brand name out there, especially as you can associate it directly with other keywords and categories, helping you to target it at the right demographic. Invest in professional quality photography and get your best work out there. Don’t forget to tell the story of your brand alongside your designs, helping people to identify with who you are and what you’re doing.
Using these techniques, you can do a lot to boost your online presence and give your brand worldwide visibility.
Recently, British label maharishi displayed its Fall/Winter 2015 collection. The brand, founded in 1994, is unlike most because of its ideals, as well as the stories and unique processes behind the materials it uses. In Sanskrit, “maharishi” means great spiritual leader or Hindu sage. Founder Hardy Blechman started the label with the goal to create environmentally-friendly and reusable clothing, as well as to integrate pacifist Hindu ideals in the way his clothes were made.
Much of the materials used in these autumnal maharishi pieces come from disposed military garments, which are sent to India to be washed in saffron water, smudged in herb, and blessed to remove military association. This gives a sense of purity to the wearer, knowing the clothing was made with the environment in mind and with the idea of peace in mind.
The collection itself is rugged, dark, and earthy due to the nature of the former military garments primarily featured. Despite the pacifist ethos, the styling and utilitarian clothing sends off a very intimidating and militant feel. A heavy utilization of facial coverings and ski masks give an insurgent or covert operations vibe on top. Technical fleece, camouflage, black combat boots, and gleaming black leathers, matched with intimidating stares from the models did good to conceal the peaceful ideals behind the collection.
The show did follow the current trend of flowing and looseness in its sweaters, jackets, and parkas, which were often open and left to billow behind. A huge, long, flowing, knit vest that looked almost like a blanket and a high-collar reflective windbreaker were the largest standout pieces of the collection, with a fur-lined parka carrying a generous amount of fur following close behind. Although the collection was cleansed of all combat-ready association, it still showed heavy military influence in its presentation on the runway, utilizing the “upcycled” former military garments to do what they do best.
After seasons of skinny jeans and slim silhouettes, the funky prints and bell cuts are back, bringing with them the look of the 1970s. With super straight hair and sultry eyes, this season took an old school approach to beauty.
Lead stylist Anthony Turner for Bumble and Bumble, wanted the hair to mimic the feel of Creatures of the Wind’s Fall 2015 ’70s inspired collection, but still keep the hair fresh and relevant. “It’s almost ’70s hair through a very modern lens,” Turner explains. “We’re taking nuances from ’70s hair and applying it to a very modern texture.” Using Bumble and Bumble Thickening Spray all throughout the hair with a little bit of water mixed in, He then dries the hair using his fingers rather than a brush. The whole time he’s pushing the hair down in the front and bending the corners of the hairline to create a “curtain effect through the front.” Turner shares, “Whenever I think of ’70s hair I think of this being very closed in [referring to how straight the hair falls, covering part of the face.]” He then brushes the hair giving it that soft ’70s feel and then completely destroys it. “Ultimately what I’m doing is taking this 1970s girl and then I’m deglamourizing [the hair] which is fun. It just feels really great.” “Using the Bumble and Bumble Surf Spray all throughout saturating it and pushing it in with my fingers, keeping this little bend in the front but really mushing it in,” he’s able to get this modern nod to the past. “It feels very cool, very modern and downtown. It’s super skinny hair. One of the references was Sissy Spacek, but we’re making it feel a lot dirtier and modern.”
The 1970s in Paris were Pamella Roland’s inspiration. She complemented messy waves with dramatic eyes by Rick Dicecca for Artistry. DiCecca created the look using Artistry Signature Color Eye Shadow Quad in Smoky (launching Fall 2015) He used all four colors to make grey eyes that really popped. DiCecca first applied “Eye Shadow #1” over the entire eye area blending from the lash line up over the lid to the eyebrow. Next he took “Eye Shadow #3” and applied it from the lashline to just below the crease. He then took “Eye Shadow #2” and added it just below the crease and along the upper and lower lashes (joining them at the corner) using a small brush. Lastly, DiCecca lightly blended “Eye Shadow #4” over the outer corners of the eyes “sweeping toward the inner corner to create an ombre effect, then pulling shadow towards the outer corner of the eye to soften the wing.” He completed the look with black liner smudged into the lower lash line and two coats of mascara for fullness. If you can’t wait for next fall to get runway worthy eyes, try Burberry’s Complete Eye Palette in “Smokey Grey.” By numbering the colors (starting with the lightest color as 1) you can get a 1970’s Parisian eye today.
Dennis Basso also opted for a disco feel with winged eyes and stand out glossy lips. Lauren Andersen created the perfect pout by dabbing Avon’s Ultra Color Indulgence Lipstick in “Chocolate Rose” for a hint of color. Then to get them super glossy, Andersen generously applied Avon’s Ultra Glazewear Lip Gloss in “Clear.”
Keep the 1970’s alive with these modern takes on classic beauty techniques.
Knitwear is a huge trend every single year and here at CEFashion; we’ve compiled all the trend reports from New York Fashion Week, Paris Fashion Week, London Fashion Week and all the AW14 catwalk shows around the world to bring you this winter’s most wanted knitwear trends. From the ever growing trend of folksy fashion to the return to one of the world’s most iconic knitting styles, we bring you the must-have looks for your winter wardrobe.
Chunky knits are really making a big impact this year. Think oversized cardigans, chunky cable knitted jumpers and huge polo necks which add drama to any winter outfit. Designers such as Prabal Gurung and Marc Jacobs have hit the runways with their chunky knit creations, displaying everything from knitted dresses to huge floor length scarves. Following on from the major designers at London Fashion Week, some high street leaders have also shared their chunky knitted designs on the runway, according to this report by LurchHoundLoves.com.
Stemming from the chunky knits trend, the cable knitting style is by far the most talked about of the moment. It can be seen in high street stores everywhere and was first influenced by big LFW and PFW designers, such as Mark Fast who brought together loud colours like cobalt blue and pillar box red with huge textures. This knitting style is one of the most iconic styles of the 70s and 80s and now the catwalk brings us back to a time-honoured winter wardrobe look.
Believe it or not, creating your own homemade knitting could be bang on trend for AW14/15. This fall trend was inspired by catwalk legends such as Diane Von Furtensberg and Rebecca Taylor at New York Fashion Week earlier this year. Think vibrant colours, folksy patterns, cute beading and vintage-inspired crochet. Grabbing a vintage knit and customising it or knitting your own kitsch design from scratch will give your winter wardrobe the complete edge. And if you’re an upcycling fan, you’ll be pleased to know that it’s now 100% chic to revive old, unwanted sweaters from your grandmother’s cupboard thanks to genius designers at NYFW.
Primary colours and vibrant colours are hot this season according to catwalk reports. But another colour trend that’s just as prevalent is the subtle use of soft, muted shades such as soft peachy pinks or simple nudes. Keep it tonal like Hugo Boss and Marc Jacobs at NYFW by bringing together a variety of cream and nudes to create a one-shade outfit that’s both subtle and elegant. To really give your all-nude look the ultimate edge, invest in high quality wools such as cashmere or 100% lambswool. Shop lambswool knits for men and women at Edinburgh Woollen Mill.
The business models of luxury fashion and technology is at an all time growth period. “Fashion is not something that exists in dresses only,” Coco Chanel once said. “Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”.
And with ideas flooding the market constantly searching for ways to get to the top, sometimes it gets difficult to know where is the best place to shop, where is the best place to sell and where is the best place to exist. Consumers are more educated and ready to experience a brand, and not be sold just product. Brands must find innovative ways to showcase their product and meet the consumer.
Rebagg redefines the handbag resale experience. If you have high-end handbags (eg. Louis Vuitton, Chanel, Hermes, Celine) sitting in your closet, this is the place to resell them easily. Say goodbye to consignment and hello to Rebagg!
Most companies are not transparent in quoting, nor accurate about the time needed to sell. As the world of consignment goes, it may even take months for you to get paid for your luxury bag. Rebagg not only provides the instant quote on spot, but if you accept the bid you get paid upfront. Rebagg sets themselves apart by providing an accurate quote, paying cash upfront, and doing all of the work for you.
Experiencing buyers remorse, or guilt about a purchase, looking to clean your closet and get rid of your luxury bags? Meet www.rebagg.com and experience getting rid of your luxury handbag in a few simple clicks for cash upfront. So try the service, and schedule your free pick up in New York City or order a free shipping box.
Women and fashion go hand and in hand. Most of us would agree that they possess high sales value in the market. The B2B sectors, since the last many years have targeted the women’s clothing wholesale. There are many key advantages of starting a women’s wholesale apparel store. Let us have a look.
This is one of the most crucial points of running the women’s apparel business. There are sales programs that lay heavy emphasis on customer’s return on investment. In this trade business, the financial aspect would be tough to handle. Every buck that your customer invests would directly count in the sales profits and monetary gains.
Setting up a women’s wholesale clothing is indeed quite profitable. You have to decide what kind of clothes you wish to sell. Most probably, you will focus on the specific genre as in nightwears, party clothes casual wears, designer jeans, blazers, etc.Moreover, your target would be niche. Selecting a younger age group of twenty to thirty- five would get the average in your profit margin. Browse through the diverse clothing franchises of women by referring to various websites. At the end, decide if you want to sell the high-end clothing or discounted apparels.
Wholesalers and buyers are invariably connected. For the business-to-business companies the process of sales and marketing are interlinked. To run a successful wholesale venture in women’s clothing wholesale, you need to create a strong bond with the buyers. Thriving wholesalers make a plan out of their resources, and mark their presence in the industry. It is an expensive step, but it would increase your industrial reputation and your profit margin.
This business would broaden your horizons. You would explore the ever-changing fashion trends related to women’s attire. As you have targeted the age factor and the type of women, it will give you an opportunity of enlarging your possibilities of creating diverse designs.
Refrain from making the industry analysis mistake. Present your startup in an accurate fashion in the industrial context.
GIVE WHAT THEY WANT
Women’s clothing wholesale includes diverse patterns and shapes. Their offers are also quite huge. Therefore, you need to know your target audience and focus on their needs. Women generally prefer designer wears, but there are also the ones who do not like to spend money on such attires. Giving the customer what he wants would win you a marked increase in the profit margin. It applies to all businesses even in women’s clothing.
BUILD & PROMOTE YOUR BRAND
If you are just entering into this industry, you will have the chance to create and promote your merchandise. The contract deals between the manufacturers and the buyers would include this point. The consumer would not see the manufacturer’s role but the wholesaler would remain prominent in his eyes.
As a wholesaler, you will have to erase the boundaries between you and the actual resource of merchandise. You would get to know more about the product by building a close proximity with the functions of the industry. The business would let you explore the supply chain details, the lowest prices and workings of other companies. You will learn these tactics with a bit of observation skills and being perceptive. There is a difference between ordering your products from more than one supplier and putting down the offer of an inefficient supplier, for a better one. These leading market tactics would gradually develop your wholesale business for good.
Daniel Clark owns a women’s apparel store. He likes to write articles on women’s fashion. Here, he gives information on women’s clothing wholesale business and its salient benefits.