After seasons of skinny jeans and slim silhouettes, the funky prints and bell cuts are back, bringing with them the look of the 1970s. With super straight hair and sultry eyes, this season took an old school approach to beauty.
Lead stylist Anthony Turner for Bumble and Bumble, wanted the hair to mimic the feel of Creatures of the Wind’s Fall 2015 ’70s inspired collection, but still keep the hair fresh and relevant. “It’s almost ’70s hair through a very modern lens,” Turner explains. “We’re taking nuances from ’70s hair and applying it to a very modern texture.” Using Bumble and Bumble Thickening Spray all throughout the hair with a little bit of water mixed in, He then dries the hair using his fingers rather than a brush. The whole time he’s pushing the hair down in the front and bending the corners of the hairline to create a “curtain effect through the front.” Turner shares, “Whenever I think of ’70s hair I think of this being very closed in [referring to how straight the hair falls, covering part of the face.]” He then brushes the hair giving it that soft ’70s feel and then completely destroys it. “Ultimately what I’m doing is taking this 1970s girl and then I’m deglamourizing [the hair] which is fun. It just feels really great.” “Using the Bumble and Bumble Surf Spray all throughout saturating it and pushing it in with my fingers, keeping this little bend in the front but really mushing it in,” he’s able to get this modern nod to the past. “It feels very cool, very modern and downtown. It’s super skinny hair. One of the references was Sissy Spacek, but we’re making it feel a lot dirtier and modern.”
The 1970s in Paris were Pamella Roland’s inspiration. She complemented messy waves with dramatic eyes by Rick Dicecca for Artistry. DiCecca created the look using Artistry Signature Color Eye Shadow Quad in Smoky (launching Fall 2015) He used all four colors to make grey eyes that really popped. DiCecca first applied “Eye Shadow #1″ over the entire eye area blending from the lash line up over the lid to the eyebrow. Next he took “Eye Shadow #3″ and applied it from the lashline to just below the crease. He then took “Eye Shadow #2″ and added it just below the crease and along the upper and lower lashes (joining them at the corner) using a small brush. Lastly, DiCecca lightly blended “Eye Shadow #4″ over the outer corners of the eyes “sweeping toward the inner corner to create an ombre effect, then pulling shadow towards the outer corner of the eye to soften the wing.” He completed the look with black liner smudged into the lower lash line and two coats of mascara for fullness. If you can’t wait for next fall to get runway worthy eyes, try Burberry’s Complete Eye Palette in “Smokey Grey.” By numbering the colors (starting with the lightest color as 1) you can get a 1970’s Parisian eye today.
Dennis Basso also opted for a disco feel with winged eyes and stand out glossy lips. Lauren Andersen created the perfect pout by dabbing Avon’s Ultra Color Indulgence Lipstick in “Chocolate Rose” for a hint of color. Then to get them super glossy, Andersen generously applied Avon’s Ultra Glazewear Lip Gloss in “Clear.”
Keep the 1970’s alive with these modern takes on classic beauty techniques.
Knitwear is a huge trend every single year and here at CEFashion; we’ve compiled all the trend reports from New York Fashion Week, Paris Fashion Week, London Fashion Week and all the AW14 catwalk shows around the world to bring you this winter’s most wanted knitwear trends. From the ever growing trend of folksy fashion to the return to one of the world’s most iconic knitting styles, we bring you the must-have looks for your winter wardrobe.
Chunky knits are really making a big impact this year. Think oversized cardigans, chunky cable knitted jumpers and huge polo necks which add drama to any winter outfit. Designers such as Prabal Gurung and Marc Jacobs have hit the runways with their chunky knit creations, displaying everything from knitted dresses to huge floor length scarves. Following on from the major designers at London Fashion Week, some high street leaders have also shared their chunky knitted designs on the runway, according to this report by LurchHoundLoves.com.
Stemming from the chunky knits trend, the cable knitting style is by far the most talked about of the moment. It can be seen in high street stores everywhere and was first influenced by big LFW and PFW designers, such as Mark Fast who brought together loud colours like cobalt blue and pillar box red with huge textures. This knitting style is one of the most iconic styles of the 70s and 80s and now the catwalk brings us back to a time-honoured winter wardrobe look.
Believe it or not, creating your own homemade knitting could be bang on trend for AW14/15. This fall trend was inspired by catwalk legends such as Diane Von Furtensberg and Rebecca Taylor at New York Fashion Week earlier this year. Think vibrant colours, folksy patterns, cute beading and vintage-inspired crochet. Grabbing a vintage knit and customising it or knitting your own kitsch design from scratch will give your winter wardrobe the complete edge. And if you’re an upcycling fan, you’ll be pleased to know that it’s now 100% chic to revive old, unwanted sweaters from your grandmother’s cupboard thanks to genius designers at NYFW.
Primary colours and vibrant colours are hot this season according to catwalk reports. But another colour trend that’s just as prevalent is the subtle use of soft, muted shades such as soft peachy pinks or simple nudes. Keep it tonal like Hugo Boss and Marc Jacobs at NYFW by bringing together a variety of cream and nudes to create a one-shade outfit that’s both subtle and elegant. To really give your all-nude look the ultimate edge, invest in high quality wools such as cashmere or 100% lambswool. Shop lambswool knits for men and women at Edinburgh Woollen Mill.
The business models of luxury fashion and technology is at an all time growth period. “Fashion is not something that exists in dresses only,” Coco Chanel once said. “Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”.
And with ideas flooding the market constantly searching for ways to get to the top, sometimes it gets difficult to know where is the best place to shop, where is the best place to sell and where is the best place to exist. Consumers are more educated and ready to experience a brand, and not be sold just product. Brands must find innovative ways to showcase their product and meet the consumer.
Rebagg redefines the handbag resale experience. If you have high-end handbags (eg. Louis Vuitton, Chanel, Hermes, Celine) sitting in your closet, this is the place to resell them easily. Say goodbye to consignment and hello to Rebagg!
Most companies are not transparent in quoting, nor accurate about the time needed to sell. As the world of consignment goes, it may even take months for you to get paid for your luxury bag. Rebagg not only provides the instant quote on spot, but if you accept the bid you get paid upfront. Rebagg sets themselves apart by providing an accurate quote, paying cash upfront, and doing all of the work for you.
Experiencing buyers remorse, or guilt about a purchase, looking to clean your closet and get rid of your luxury bags? Meet www.rebagg.com and experience getting rid of your luxury handbag in a few simple clicks for cash upfront. So try the service, and schedule your free pick up in New York City or order a free shipping box.
Women and fashion go hand and in hand. Most of us would agree that they possess high sales value in the market. The B2B sectors, since the last many years have targeted the women’s clothing wholesale. There are many key advantages of starting a women’s wholesale apparel store. Let us have a look.
This is one of the most crucial points of running the women’s apparel business. There are sales programs that lay heavy emphasis on customer’s return on investment. In this trade business, the financial aspect would be tough to handle. Every buck that your customer invests would directly count in the sales profits and monetary gains.
Setting up a women’s wholesale clothing is indeed quite profitable. You have to decide what kind of clothes you wish to sell. Most probably, you will focus on the specific genre as in nightwears, party clothes casual wears, designer jeans, blazers, etc.Moreover, your target would be niche. Selecting a younger age group of twenty to thirty- five would get the average in your profit margin. Browse through the diverse clothing franchises of women by referring to various websites. At the end, decide if you want to sell the high-end clothing or discounted apparels.
Wholesalers and buyers are invariably connected. For the business-to-business companies the process of sales and marketing are interlinked. To run a successful wholesale venture in women’s clothing wholesale, you need to create a strong bond with the buyers. Thriving wholesalers make a plan out of their resources, and mark their presence in the industry. It is an expensive step, but it would increase your industrial reputation and your profit margin.
This business would broaden your horizons. You would explore the ever-changing fashion trends related to women’s attire. As you have targeted the age factor and the type of women, it will give you an opportunity of enlarging your possibilities of creating diverse designs.
Refrain from making the industry analysis mistake. Present your startup in an accurate fashion in the industrial context.
GIVE WHAT THEY WANT
Women’s clothing wholesale includes diverse patterns and shapes. Their offers are also quite huge. Therefore, you need to know your target audience and focus on their needs. Women generally prefer designer wears, but there are also the ones who do not like to spend money on such attires. Giving the customer what he wants would win you a marked increase in the profit margin. It applies to all businesses even in women’s clothing.
BUILD & PROMOTE YOUR BRAND
If you are just entering into this industry, you will have the chance to create and promote your merchandise. The contract deals between the manufacturers and the buyers would include this point. The consumer would not see the manufacturer’s role but the wholesaler would remain prominent in his eyes.
As a wholesaler, you will have to erase the boundaries between you and the actual resource of merchandise. You would get to know more about the product by building a close proximity with the functions of the industry. The business would let you explore the supply chain details, the lowest prices and workings of other companies. You will learn these tactics with a bit of observation skills and being perceptive. There is a difference between ordering your products from more than one supplier and putting down the offer of an inefficient supplier, for a better one. These leading market tactics would gradually develop your wholesale business for good.
Daniel Clark owns a women’s apparel store. He likes to write articles on women’s fashion. Here, he gives information on women’s clothing wholesale business and its salient benefits.
Wearing one color head to toe is a very flattering concept. You look taller and leaner, streamlining your appearance. So how can you take one color dressing from blasé to chic? Follow our do’s and don’ts and you can’t go wrong!
Do introduce another color with fun and interesting accessories to add a touch of pizzaz. Try a fun statement bag or an interesting pair of shoes. This is a great time to focus on the details, as the single color will act as a great canvas to really make them stand out!
Don’t introduce a whole rainbow of colors in your accessories. Not only does that take away from the monochromatic concept, it also takes away from you!
Do play with different shades. No reason to go too matchy-matchy, play up light and dark shades in the same family. Try jewel tones and pastels or rich and soft neutrals.
Don’t get colors that are close together but not exact. While you can wear head to toe in the exact same shade and look like you stepped out of a magazine, you can’t really achieve that effect with colors that look similar but aren’t the same. It just gives the impression that you tried too hard to make it work, but probably didn’t. Think of a suit you bought separately- while the pants may be navy and the jacket might also be navy, each designer plays with a slightly different shade so pairing two different pieces together isn’t a great idea.
Do concentrate on fit. The slimming concept is lost if your garments are ill-fitting. We’re not suggesting it needs to be tight, just that fit you perfectly.
Don’t worry so much about what everyone else is wearing, wear what looks good on you!
Commerce is changing rapidly and responsiveness is the new trend. People don’t just buy because advertisements tell them what the new trend entails – social platforms have provided a new era of organic, word-of-mouth marketing. Ecommerce has exploded in the last 10 years, providing opportunities in entrepreneurship with low start-up costs via ecommerce platforms. If you have something to sell, whether it is software, information products, or even fashion, there is an ecommerce platform that can turn goods into cash.
A new mobile application has emerged as the first ever to provide fashion and social trend setting functionality to the consumer on the go. ASAP54 is a new mobile application that combines the social fashion community with the latest in visual recognition technology, allowing women to hunt down and share fashions instantaneously. This powerful application is revolutionary in many ways, but mostly provides an amazing experience for fashion enthusiasts and new comers alike.
Changing the Fashion Industry One Style at a Time
Inspiration – Pinterest was the pioneer in visually appealing inspiration for individuals across the globe. For ASAP54, think Pinterest specifically for the fashion industry, with a little social love on the side. Women are not just shopping anymore for fashions set forth by clothing brands across the world – they are living the experience of trend-setting ideas. Inspiration for fashion creates real-time, current clothing trends that allow women all over the world to express themselves through style and have fun with friends while doing it. Sometimes words are not enough and a picture is worth a thousand of them – ASAP54 solves this problem with flying colors. If you’re still not inspired through social interactions with friends, there’s no reason to sweat – ASAP54 offers a unique team of in-house stylists that will cater to your every desire.
Point-of-Sale Buying Opportunities – When women shop for fashion it can be a lengthy process where emotions are high and credit cards are out – they want to buy but don’t have a safe, secure opportunity to do so online. Does this fit me? Will I truly get what I want? How does this look on me? All of these questions are answered with ASAP54, where women are able to customize their fashion purchases and safely commit to the transaction with the help of professional, in-house stylists doing the heavy lifting for them. The experience is personalized and customer service is amazing.
Mobile Consultation – Whenever you wanted advice on fashion in the past, you needed to go to a department store or specialty clothing store to ask a sales associate about different fashion trends and how you look in them. Well, not with ASAP54 – you’re able to ask friends, find styles that work for you, and consult with professionals free of charge. The entire shopping experience is brought to your fingertips, on the go, and with the click of a button. Talk about convenience with a personal touch.
Top of the Line Technology – Before ASAP54, women shopped while looking at still JPEGS on a crowded site, full of choices but lacking design elements. These sites like Amazon and eBay, although effective in simple purchases, don’t provide women with the mobile shopping experience that they deserve. ASAP54 provides users with the top visual recognition technology in the industry, allowing women to crop images and find designs from those cropped collections of styles accumulated in their digital closet wish list. The application is free to download and is worth the time to investigate – whether you’re interested in the next big trend or just interested in finding a style that matches your personality. The app is available at www.asap54.com and contact information is also available for women interested in the next big thing.
Matthew Hall has worked in eCommerce for years, and now shares what he has learned through his writing. For businesses looking to get ahead, he highly recommends adopting a solid electronic shopping platform, and rather than building one from scratch he recommends visiting www.fastspring.com.