Hollywood had been buzzing with excitement the past few months about the 66th Annual Prime Time Emmy Awards. The nominees are revealed before the actual ceremony by the Academy of Television Arts and Sciences for their excellence in the television industry. The week before the actual Emmy ceremony, the nominees are honored by pre-Emmy parties held throughout LA. One host was Audi.
On arrival to the Audi pre-Emmy celebration at Cecconi’s Restaurant in Los Angeles, there were some great red carpet fashions. First off, is “Breaking Bad” actor Aaron Paul and his wife Lauren Parsekia. He looks the total opposite of the meth dealer character that he portraits on the show in this grey tonal plaid suit, black button-down, and black leather oxfords. Aaron’s wife Lauren is a vision in this ¾ sleeve, silky gown with the plunging neckline and a high front slit. Her black leather clutch and minimalistic jewelry selection are the perfect accents.
The next arrival at the Audi party was Sarah Hyland, from the comedy “Modern Family”. She is ready to party in this white button-down with a pair of black wide-leg shorts, which have the look of a short skirt, and the peak of a lacey bra. Sarah’s loosely braided hair and studded black and tan leather sandals just complete her look.
Lastly, is a photo of actress Zoe Zeldana from the “Guardians of the Galaxy” movie and her Italian husband/artist Marco Perego. Zoe is looking fabulous in this silky brown animal print dress with the lighter contrast bustline trim and self-belt. She manages to swaddle her baby bump in terrific style. Zoe’s husband Marco looks suave in one of the trendy micro-print shirts in black and grey. He keeps his look casual by keeping the dress shirt un-tucked and rolling up the sleeves. Maybe it was to show off his new “ink”, which is a portrait of his beloved wife Zoe.
This past Monday was the 66th annual Emmy Awards ceremony that was held in the infamous Nokia Theatre in Los Angeles. Celebrities, who had been celebrating for the previous week at sponsored parties, arrived at the Nokia Theatre to honor their fellow actors and actresses for their works of excellence in the television industry. Just as in every celebrity event, the star gazers are interested to see what the celebrities were wearing, whether it be good or bad.
When looking at the color scheme this year at the Emmy’s, not only was red prominent, but white seemed to dominate the red carpet. One of the women in the stunning category was Sofia Vergara, from the popular show Modern Family. She arrived to the Nokia Theatre is a beautiful, curve-loving white gown by Roberto Cavalli. This strapless creation has a structured top that is accented with vertical shimmering lines and pleats that bring your attention to Sofia’s tiny waist, then follow over her hips to the floor with the seaming. It is the grown- up version of The Little Mermaid for sure.
Next, is actor and TV personality Mario Lopez. Even though some may hate him for it, it is almost impossible to make him look bad. Here he arrived to the Emmy’s in a basic black tuxedo with a crisp white dress shirt and white pocket square accent. Mario departs from the traditional look with his skinny tie, in place of a bow tie. He definitely would win in the handsome category.
The red carpet also welcomed a pair who usually fit in to the fashionable couple category: Actor Matthew McConaughey and model/wife Camilla Alves. Camilla joins the ladies in white with this beautiful, lacey cut-out gown by Zuhar Murad’s 2015 Ready to Wear Collection. Matthew, who is a devoted fan of Dolce & Gabbana, is wearing one of their tuxedos in cobalt blue with black accents. Normally, I am a huge fan of Matthew McConaughey’s fashion choices, but not this one. I can’t quite decide what is throwing me off, maybe not the right coloring for him, but his tuxedo looks too prom-ish for my taste.
Every day the Paparazzi are out on the streets trying to take photos of celebrities living their lives. Sometimes they catch them at the height of fashion and sometimes, not so much. Whichever kind of photograph is taken, you can guarantee that it will end up on the internet or in the tabloids.
First off, is Actress Amber Heard. She was seen walking down a side road in CA with a friend, after grabbing some coffee. Amber is impeccably dressed in a tan, patterned blouse, a black slit skirt with a tan colored diamond pattern, a fantastic flats made of black and beige leather. Her patterned belt, British tan leather shoulder bag, and Aviator sunglasses make the perfect accessories.
The next celebrity street style is Jessica Alba. She is strolling down the streets of Los Angeles in a summer time look with her embossed white tank top, gathered/lace-trimmed capris, and lace-up shooties. I love the top, shoes, and studded tan leather handbag, but I have no idea what is happening with those pants. The waistline, pockets, and pant front are just confusing and envelop a very nice figure.
Next, are actress and actor Olivia Wilde and Jason Sudeikis, who are looking like the perfect tourists in Montreal Canada. Olivia is taking on a “Bohemian vibe” with her embroidered black tunic top, rolled-up worn jeans, and black leather booties. Jason is disguised perfectly in his button-down blue shirt, grey cargo shorts, and walking sneakers. The Aviator sunglasses that they are both wearing, along with Jason’s camera and baseball hat complete the tourist look.
Lastly, is former Olympian, TV personality, and soon-to-be ex-husband of Kardashian mom, Bruce Jenner. Bruce has never been a style maven, but I think that Chris must have got the rights to the family stylist in this split. Bruce’s hair is ragged and over-processed, his blue striped polo and tan khakis are baggy, but he does have some cool golf shoes.
There are all kinds of occasions when celebrities walk the red carpet like movie premiers, award ceremonies, and charity events. Recently, during July 24-27, one of the huge annual events took place: Comic-Con San Diego. It is a celebration of the art of comics and all things associated with the characters and stories.
This year at Comic-Con there were some very stylish looks to grace the red carpet. First off are two of the stars from the popular TV series Grimm: David Giuntoli and Bitsie Tulloch. David is sporting a charcoal grey, double breasted window pane plaid suit with an open-neck white button-down that is sharp, but still understated. Bitsie looks elegant in her spaghetti strap evening gown with the gold accents and the diagonal stripe for interest.
Next, is actress Holland Roden from the TV series Teen Wolf. Holland is rocking one of the hot trends of this season: Jumpsuits. Her slim figure is perfect for the cut of the black fabric jumpsuit and the contrasting chest panel gives the illusion of a plunging neckline, without the fuss. Her sleek hairstyle and her golden metallic clutch just add the perfect accents Holland’s look.
Last, but not least, was actor and playwright Nelson Ellis arriving at Comic-Con San Diego. Nelson and his friend are all about color. Two trending colors this season are green and wine. Nelson’s green patterned button-down is paired with a deep teal green pair of trousers and he uses brown as an accent color in his fedora, bow tie, belt, and shoes. His friend’s wine colored pants is a bold choice and is set off by the crisp white shirt with black accessories of his tie and loafers.
Commerce is changing rapidly and responsiveness is the new trend. People don’t just buy because advertisements tell them what the new trend entails – social platforms have provided a new era of organic, word-of-mouth marketing. Ecommerce has exploded in the last 10 years, providing opportunities in entrepreneurship with low start-up costs via ecommerce platforms. If you have something to sell, whether it is software, information products, or even fashion, there is an ecommerce platform that can turn goods into cash.
A new mobile application has emerged as the first ever to provide fashion and social trend setting functionality to the consumer on the go. ASAP54 is a new mobile application that combines the social fashion community with the latest in visual recognition technology, allowing women to hunt down and share fashions instantaneously. This powerful application is revolutionary in many ways, but mostly provides an amazing experience for fashion enthusiasts and new comers alike.
Changing the Fashion Industry One Style at a Time
Inspiration – Pinterest was the pioneer in visually appealing inspiration for individuals across the globe. For ASAP54, think Pinterest specifically for the fashion industry, with a little social love on the side. Women are not just shopping anymore for fashions set forth by clothing brands across the world – they are living the experience of trend-setting ideas. Inspiration for fashion creates real-time, current clothing trends that allow women all over the world to express themselves through style and have fun with friends while doing it. Sometimes words are not enough and a picture is worth a thousand of them – ASAP54 solves this problem with flying colors. If you’re still not inspired through social interactions with friends, there’s no reason to sweat – ASAP54 offers a unique team of in-house stylists that will cater to your every desire.
Point-of-Sale Buying Opportunities – When women shop for fashion it can be a lengthy process where emotions are high and credit cards are out – they want to buy but don’t have a safe, secure opportunity to do so online. Does this fit me? Will I truly get what I want? How does this look on me? All of these questions are answered with ASAP54, where women are able to customize their fashion purchases and safely commit to the transaction with the help of professional, in-house stylists doing the heavy lifting for them. The experience is personalized and customer service is amazing.
Mobile Consultation – Whenever you wanted advice on fashion in the past, you needed to go to a department store or specialty clothing store to ask a sales associate about different fashion trends and how you look in them. Well, not with ASAP54 – you’re able to ask friends, find styles that work for you, and consult with professionals free of charge. The entire shopping experience is brought to your fingertips, on the go, and with the click of a button. Talk about convenience with a personal touch.
Top of the Line Technology – Before ASAP54, women shopped while looking at still JPEGS on a crowded site, full of choices but lacking design elements. These sites like Amazon and eBay, although effective in simple purchases, don’t provide women with the mobile shopping experience that they deserve. ASAP54 provides users with the top visual recognition technology in the industry, allowing women to crop images and find designs from those cropped collections of styles accumulated in their digital closet wish list. The application is free to download and is worth the time to investigate – whether you’re interested in the next big trend or just interested in finding a style that matches your personality. The app is available at www.asap54.com and contact information is also available for women interested in the next big thing.
Matthew Hall has worked in eCommerce for years, and now shares what he has learned through his writing. For businesses looking to get ahead, he highly recommends adopting a solid electronic shopping platform, and rather than building one from scratch he recommends visiting www.fastspring.com.
Summer is here and people are out and about for special events, traveling, or just to enjoy the great weather. It’s also the perfect time for celebrity spotting.
One guy who was spotted out for some exercise in Paris, during a film shoot was actor Simon Baker of the television show The Mentalist. Being the stylish Australian man that he is, you would expect nothing less than having him ride through the streets in a timeless, white button-down shirt, a pair of black casual trousers, and summery black leather slip-on sneaker/shoes. Simon’s style of shoes can be purchased at www.net-a-port.com as the Common Projects Leather Slip-on Sneakers for $455 or for a lower price tag, as the Vans Classic Slip-ons in perforated leather for $60 at Zappos.
The next celebrity spotting was Will Ferrell and his family, as he traveled through an airport. Will really managed to disguise himself as the Average Joe in his printed grey t-shirt, baby blue pedal pusher length shorts, and canvas slip-on shoes. My eyes are drawn immediately to the black socks and I wonder how his wife let him get away with that one. No style award for you today Will!
One young singer that always tries to maintain her cute-level is Taylor Swift. She is photographed here in a vintage-looking, cropped-length peach and white gingham check top with a high-waisted light green shirt. Taylor’s outfit is totally tied together with her peach and tan leather sandals and of course, her matching beige leather purse. Taylor perfectly captures the young lady-like look.
The last celebrity sighting of the week to discuss is super model Heidi Klum strolling the shops with one of her little ones. Heidi has a 70’s vibe going with her floppy beige sun hat, white embroidered tank top, patch pocket boot-cut jeans, and square heel tan leather sandals. Heidi’s brown leather, saddle-style bag and gold-rimmed Aviator sunglasses are the perfect accessories. A similar vintage- style bag can be found by the designer Patricia Nash at www.countryoutfitter.com, currently for $127.95. It has the rich brown leather and is called the Women’s Barcellona Saddle Bag in tan.
Summer time is a popular time for movie releases and this month is no exception. One blockbuster sci-fi feature of the summer is “Transformers: Age of Extinction”starring. Since the film has a family appeal, the red carpet also includes children, as well as the adult celebrities starring in the movie. One example is the Wahlberg clan. Mark looks handsome in his navy plaid suit with bright blue, striped tie. His wife Rhea is dressed simply, but elegantly, in a black dress, but pops it with a pair of salmon pink pumps. The Wahlberg children look absolutely adorable with one boy in a grey sports coat and sneakers, the other boy in a plaid button-down and white jeans, and the daughter in a cute black skirt with blue top and strappy sandals. Actor Kelsey Grammer rock some brights on the red carpet of Transformers with his orange printed tie, light blue button-down, and navy sports coat. His white trousers just scream “summer” and balance the other colors nicely. While on the topic of balance, is it just me or is the promotional wall covering especially tacky this time around? The event coordinators and event marketers could really use a look wallcover.com and its host of tasteful wallpapers, from Versace SS 2014 to abstract collages of pastels. Just saying! Also, on the Transformer red carpet was actress Teresa Daley and actor Austin Lin. Lin took a fresh approach with his graphic t-shirt, leather jacket, and bi-color shoes. Teresa chose an unusual burgundy dress with mesh straps, which could have fit a little better and the turquoise sandals throw off her look. However, Teresa’s hair and make-up are beautiful. Last, but not least, is Executive Producer Steven Spielberg who has a more preppy approach to red carpet fashion with his white collared shirt that is layered with a thin navy sweater and navy sports coat. Steven’s light grey jeans keep the look casual.