INFEASIBLE: Armani Exchange t-shirts
AX Fashion Superpower T-Shirt
(From Armani Exchange)
There’s this weird trend in fashion, starting from the late nineties till the present, that I like to call BATTLE OF THE BRANDING. For some reason, a bunch of brands decided, “Hey guys, fuck original designs for our t-shirts, let’s throw our name on there with some FuNkY lettering! Yay!” The people at AX have always been particularly keen on the idea, and also happen to be the flat out worst at integrating their logo into the design of t-shirts.
Feasible: Original Penguin t-shirts
Original Penguin Retro Logo
(Brought to you by Original Penguin)
Let me preface this Feasible option with a disclaimer: I don’t like logo integration at all really. OP just happens to be the best of the logo-crazy crap (like being the most handsome of the cavemen). You could walk by me in this and I wouldn’t scoff too loud.
The Preppy Princess blog had a two day rant on this very same topic, only the focus was on all apparel & accessory items. Apparently touched a nerve with folks! PS: I would be the Princess who did the rant!